The US Open — and Ben Shelton — put on a great show. But what is going on at 3:33 am?

When Ben Shelton delivered a 146-mph javelin that eventually defeated Carlos Alcaraz to reach the semifinals of the US Open, it was arguably the most significant moment in men’s tennis for many years.

It was also 3:33 am ET.

Advertisement

Nobody likes that.

Although Shelton’s stunning win for seven days makes the major champion US TV audience will be very interested for Sunday’s final when either Shelton or fellow American Francis Tiafoe will be there, the classic quarter-finals that unfolded from late Tuesday night into Wednesday morning was a huge tennis opportunity.

If the USTA’s mission is to really increase interest and participation in tennis throughout the country, you can’t just accept that it’s “part of the sport” for the wedding of the biggest American tournament, two of the most charismatic and popular players, to start just after 11 pm on a weekday night.

Alcaraz and Shelton put on a show — a stunning display of athleticism, skill and stage presence. It was the kind of match that makes a laugh look fun and cool, that might inspire kids to ask their parents about starting tennis lessons or maybe help a young elite athlete decide they want to be the next Shelton rather than the next Lamar Jackson.

Advertisement

This must be a first-time match in every living room in America that has sports on TV. It cannot be done when most of the country is asleep.

In fact, it ended up being so late that they didn’t even bother bringing Shelton into the press conference, relegating him to discuss the biggest issues of his life with reporters asking just two questions outside the room.

“That war, an epic match, so physical,” Shelton said. “Carlos is one of the biggest champions in our game already at 23 years old. It’s always fun on the court against him. It’s funny some stuff when he goes up sometimes. But, I remember, I had the most enjoyable match in my life, for sure.”

Leave a Comment